Ads That
Pay Back.
Every Time.
Most ad agencies optimize for clicks. We optimize for revenue. Whether it’s Meta or Google, every campaign we build is designed to maximize ROAS, reduce CPL, and scale profitably — from ₹30k to ₹3L+ per month.
Meta Ads or Google Ads —
We Master Both.
Each platform works differently. We tailor every strategy to the platform’s strengths and your specific business goals.
What Meta Ads Does for You
Meta Ads reaches people before they know they need you. It creates demand, builds desire, and drives action — through Facebook, Instagram, Reels, Stories, and WhatsApp. With 500M+ Indian users on Meta, this is where attention lives.
When Meta Ads Works Best
D2C ecommerce, fashion, lifestyle, real estate, edtech, app installs, and any brand needing volume leads at low CPL. If your product is visual or emotion-driven — Meta is your primary platform.
Our Meta Ads Process
What Google Ads Does for You
Google Ads captures people already searching for what you sell. It’s intent-first advertising — when someone searches “best real estate agent in Pune” or “buy running shoes online”, your ad shows up at the exact decision moment.
When Google Ads Works Best
B2B, local services, high-ticket products, SaaS, healthcare, and any business where buyers actively search for solutions. If people Google your product or service — Google Ads gives you the highest-quality traffic available.
Search Ads
Show up on Page 1 for your most profitable keywords. We build tightly-matched ad groups with intent-driven copy.
Google Shopping Ads
Product listings that appear at the top of Google search results — with image, price, and direct buy links.
Performance Max (PMax)
Google’s AI-driven campaign type that spans Search, Shopping, YouTube, Display, and Discover — in one campaign.
YouTube & Demand Gen
Video ads on YouTube + Discovery + Gmail. Build awareness and retarget warm audiences across Google’s network.
RLSA (Remarketing)
Show adjusted ads to people who’ve already visited your site — at higher bids, better copy, and stronger offers.
Local Service Ads
Dominate local search results for service-area businesses — clinics, consultants, agencies, and home services.
Our Google Ads Process
Keyword Research
Find high-intent, high-volume keywords with best ROAS potential
Campaign Structure
Build tight ad groups, match types, and Quality Score optimization
Copy & Extensions
Write RSAs, add sitelinks, callouts, structured snippets
Tracking Setup
Google Tag Manager, GA4, conversion tracking, micro-events
Optimize & Scale
Smart bidding, negative keywords, Budget reallocation weekly
Meta vs Google —
Which One Wins for You?
There’s no universal answer. The right platform depends on your product, audience, and goals. Here’s how they compare across key factors.
| Factor | 📘 Meta Ads | 🔴 Google Ads |
|---|---|---|
| Intent level | Passive — interrupts scrolling | Active — captures existing search intent |
| Avg CPC India | ₹3–₹15 (lower) | ₹5–₹80 (varies by category) |
| Conversion rate | 1–3% cold / 4–8% retargeting | 2–5% Search / higher for brand terms |
| Best for awareness | Excellent — Reels, Feed, Stories | Moderate — Display only |
| Best for D2C ecommerce | Excellent — Dynamic Product Ads | Excellent — Google Shopping |
| Best for B2B leads | Moderate — quality varies | Excellent — search intent is high |
| Best for local services | Works but less precise | Excellent — Local Service Ads |
| Creative requirement | High — creatives determine everything | Medium — copy and keywords matter most |
| Attribution accuracy | Moderate (post iOS) | Higher — GA4 integration clean |
| Min monthly budget | ₹15,000–₹30,000 | ₹20,000–₹50,000 |
| Best combined verdict | Run both for 35–60% better overall ROAS than either alone | |
We Don’t Just Run Ads.
We Optimize the Whole Funnel.
The ad is only 30% of the result. The landing page, the offer, and the conversion setup determine the other 70%. We work on all of it.
Conversion Rate Optimization (CRO)
We don’t increase your ad budget to get more results — we optimize your existing traffic to convert at a higher rate. A 2% improvement in conversion rate often beats a 30% increase in ad spend.
Creative Strategy & Testing
We write ad hooks, script Reels, build carousels, and A/B test 3–5 creatives per ad set. In 2026, creative quality is the #1 performance lever on Meta — and we treat it that way.
Landing Page Alignment
Your ad and landing page must say the same thing. We ensure message-match, fast load times, and minimal form friction — so the traffic we buy actually converts.
Micro-Conversion Tracking
Add to cart, checkout initiation, form starts — these micro-conversions train Google and Meta’s algorithms to find more real buyers automatically. We set all of this up properly from day one.
Continuous Improvement Loop
Digital marketing never stops evolving. We monitor, analyze, and refine your campaigns weekly — so every month performs better than the last, not worse.
Transparent Weekly Reporting
Plain-English reports every Friday. You’ll know exactly what we changed, why we changed it, what happened, and what’s next — no dashboards full of numbers that don’t mean anything.
We’ve Run Profitable Ads
Across Every Vertical.
D2C Ecommerce
Google Shopping + Meta DPA for maximum ROAS
Real Estate
High-volume Meta leads at ₹150–₹400 CPL
Edtech & Coaching
Webinar registrations and course enrollments
Healthcare & Clinics
Compliant ads with high appointment rates
BFSI & Finance
Insurance leads, loan applications, investment sign-ups
Fashion & Lifestyle
Instagram-first campaigns with Reels + Stories
SaaS & Software
Trial sign-ups and demo bookings from Google Search
Local Services
Google Local Service Ads for clinics, gyms, agencies
Common Questions About
Paid Ads.
Stop Wasting Budget on
Ads That Don’t Convert.
Book a free 30-minute audit. We’ll review your Meta or Google campaigns, identify exactly where money is leaking, and show you what we’d do differently — no obligation.